Telling it Straight, No Chaser

Tell it to us straight, employees keep saying. Do more with less, leaders and shareholders demand. How to serve all masters well? Here are five questions to ask yourself to make sure less is really more, and it’s transparent, untarnished and trustworthy to employees.

  1. What’s the whole story?
  2. How would the story read on the front-page of the Wall Street Journal?
  3. Who’s got credibility on this issue?
  4. What’s the most effective way to get the word out?
  5. Do we build, buy or borrow resources?