Have you tried reframing the uncertainty we’re living with as an “opportunity to learn” rather than as a threat? Uncertainty can be a positive trigger for creativity and growth.

If this sounds like a ridiculous proposition, think again. New and ongoing neuroscience research shows that the brain is designed to learn from uncertainty as well as ambiguity — assuming you have a growth mindset and want to use your curiosity and creativity to learn, explore, and innovate.

So thank your brain, the neuroscientists conducting research on these topics and the neuroscientist Dr. Justin James Kennedy who recently shared related research with us Neuroplasticians in the npnHub | Uniting Experts and Learners in Applied Neuroscience he co-founded of which I’m a member.

JJ, as many of us call him, challenged us “pracademics” to study the research further and suggest ways to apply it. This article for the Forbes Coaches Council, Want to improve your performance? View uncertainty as info, not a threat, is my response. Published online on Nov. 17, 2025, the article includes some actions you and your team members can take to use uncertainty to your advantage.